Linda Lindenmoyer is the Broker/Vice President of Relocation Services at Berkshire Hathaway HomeServices Florida Network Realty. Lindenmoyer also serves as chair of JAXUSA Partnership's business development committee.
An industry leader with more than 20 years of experience, Lindenmoyer supports corporations in successfully managing their relocation programs. Prior to her role in corporate relocation, Lindenmoyer worked in both residential and commercial real estate.
"There are abundant opportunities in both residential and commercial real estate," said Lindenmoyer. "The career pathway you choose is a personal choice based on what you find most interesting."
Despite the pandemic, Northeast Florida's real estate industry is thriving. The Jacksonville region's job growth in 2020 and the corporate relocation momentum are keeping both residential and commercial real estate brokers busy.
Selling residential real estate requires a passion for people as agents facilitate the home buying process between sellers and buyers. Commercial agents are similar to residential agents, but they sell or lease properties to businesses. Since they work with data like gross rent multipliers, capitalization rates and internal rates of return, commercial agents need to have an analytical understanding of business and finance.
Residential Realtors are independent contractors and have the advantage of determining how much and when they work. However, they often work evenings and weekends to meet customer needs.
"Realtors have to be flexible and willing to adjust as the market demands," Lindenmoyer said.
In Florida, working in real estate requires a Florida real estate license. The Real Estate Sales Associate license, issued by the Department of Business and Professional Regulation, is the same for those who want to work in residential real estate or commercial real estate.
To obtain a license, individuals must complete the state-approved sales associate pre-license course and pass the course exam. The course focuses on real estate laws, principles and practice, and real estate math. The 63-hour course is offered online, in a classroom at a real estate school or at Florida Realtor associations.
After passing the course exam, the next step is to take the Florida licensing exam. This test has two sections covering both state and national requirements. Those who pass earn their license and begin working once they affiliate with a licensed brokerage.
"Additional training is very important when an individual begins working with a licensed real estate company, " said Lindenmoyer. "Licensees should align with a company that offers a formal training program designed to give new agents the support they need to succeed."
Those interested in pursuing a real estate career should take into consideration there are fees for taking the class exam and license. Since agents work on commission, meaning they make a percentage of the sales price of real estate property in the transaction, Lindenmoyer recommends new Realtors be prepared to go about six months without making any income. However, there aren't any time limits to how much money top producing agents can make.
"The top successful Realtors don't look at their customers as a transaction," said Lindenmoyer. "They recognize that they are a trusted resource for their customer."