Immigrant turned American Citizen finds success in financial services industry
When Christina Massara left Syria in 2007 en route to the United States, she had no idea that her journey would lead her through many challenges. With perseverance, Christina realized the American Dream and has found success in Jacksonville’s financial services industry.
“Moving to the U.S. from a different country has been a blessing,” Christina said. “The experience has provided me with so many opportunities.”
Christina is a financial advisor with Pinnacle Financial Partners in Jacksonville. Pinnacle provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution.
“Pinnacle is much more than a bank,” Massara said. “We serve as a true partner for our clients.”
Christina’s journey has been defined by sacrifice, hard work and resilience. She earned a bachelor’s degree from Tishreen University and was working in Syria before coming to America. Motivated to create a brighter future for herself and her family, Massara encountered many obstacles to navigate after her arrival in the U.S.
Christina wasn’t able to continue to work in her profession in the U.S. because of language and credentialing requirements and systems. Determined to thrive, she enrolled in language and accounting classes at Florida State College at Jacksonville and worked two part-time jobs, all while starting a family. While working part-time at a tax preparation services business, Massara discovered her aptitude and interest in working in the financial services industry. She earned an associate’s degree at FSCJ and pursued full-time work after her youngest child entered school.
“I was interested in financial services because it is a very respected industry where ethics, integrity and making the client the core of your business is most important,” Christina said.
Christina entered the financial services industry as a banker at Sun Trust, now known as Truist, where she held several different positions before joining Wells Fargo, where she served as a branch manager. Massara joined Pinnacle in 2024 as a financial advisor with 11 years of financial services experience.
While banking can be about numbers, people and customer relationships are at the heart of a financial advisor professional. Christina works with individuals, families and businesses, providing financial guidance and advice to help them manage their finances, make informed financial decisions and achieve their financial goals.
“It’s very rewarding when I see clients accomplish their goals,” Massara said. “Your guidance can make a big impact in their lives.”
Massara says being a financial advisor is an interesting and challenging career. A typical day at work combines planning and guidance with a focus on customer relationships. Massara is well suited for a career as a financial advisor. She possesses math and analytical skills, is detail-oriented and organized, and has strong communication and interpersonal skills.
“It’s also important to have strong ethical standards and a positive attitude,” Massara said.
Hiring managers typically seek financial advisors with bachelor’s degrees or undergraduate degrees in business, finance, mathematics, accounting or social science. In their careers, financial advisors continue to engage in education and training programs in finance, technology and government regulations to maintain their professional standards, knowledge and skillsets.
“Ongoing continuing education and training is important,” Massara said. “It’s vital to remain up to date to best serve your clients.”